Whether you’ve been farming for a while, just getting started or looking to branch off a new part of the farm business, you might be wondering about what you “need to do” to get your farm business formalized. 
 
1. Taxpayer ID number or known as an EIN (Employer Identification Number):  If you’re a sole proprietor, you can use your social security number. But you can still opt to request an EIN to use instead. This number is often used with tax forms (W9, 1099, etc.) if you’re receiving a payment from a customer or renter, opening a bank account, and even applying for business licenses. 
 
Here’s where you can apply for your EIN from the IRS.
 
2. Business Structure 
Determine what your business structure should be. 
 
Sole Proprietor is by default what one would be with no formal formation of a business. It's just you doing business. You can still use a business name, which formally would be Your Name dba (doing business as) Your Farm Name. 
 
LLC (Limited Liability Company) or as an S corporation helps limit your risk in your business by protecting your personal assets from business liabilities, debts, or judgments (lawsuits) brought on by the business (Farm Commons., 2018).
 
Other legal resources at Farm Commons, free once you create an online account
Farms Guide to Choosing a Business Entity, Farmer’s Guide to LLCs, Farmer’s Guide to S Corps and Farmer’s Guide to C Corps
 
3. Financials Records
Use a program like QuickBooks to record your farm’s income and expenses. Set up the accounting system’s chart of accounts (or categories) to correspond with the IRS Schedule F tax form, then break it down into other categories to use for business making decisions.
 
By corresponding your chart of accounts with the Schedule F tax form, it’ll be much easier to complete your tax returns for you or for your accountant (saving you money on the time they spend going through your financial records for the year).

As a current QuickBooks user I'm able to offer an online code for 50% the first 6 months of your subscription.
 
4. Separate business checking account: Even if you’re operating as a sole proprietor, it’s also important to keep your finances separate. This way you can have a true account of your profit and loss for your farm and know where you can make adjustments in how you’re running your operation.
 
This is also important if you’re just starting out and want to “invest” personal funds into your business as a way to get started. You can transfer your investment, owner’s equity (money), into your account (also recording it in QuickBooks) and then use the funds for the purpose of your business.
 
5. Business Email: Once you have your farm website domain purchased (see below), then you can set up your official business email (name@yourfarm.com) with G Suite. You do not need to have your website designed. You just need ownership of your domain, such as www.yourfarm.com. 
 
Not only does this add further legitimacy to your business, but it is also important for once you set up your email list/newsletter provider for your farm. Using an email with a verified domain (such as name@yourfarm.com vs. name@gmail.com or name@yahoo.com) will help increase the delivery of your email marketing messages into your customers' email boxes. 
 
Create your business email here.
 
6. Wisconsin Farm Premise ID: This system allows for faster tracing if there is an outbreak of an animal disease or an animal-born human disease. This ID number is specific to a farm location and isn’t a unique animal identification. 
 
This is mandatory if you’re in Wisconsin and includes the following livestock: cattle, swine, poultry, sheep, goats horses, farm-raised deer and other cervids, gamebirds, bison, llamas and other camelids, ratites such as emus and ostriches and fish. The premise or location includes farms, hobby farms, veterinary clinics, stables, animal markets, and any other location where livestock are kept or congregated. 
 
More information and how to register here. 
 
If you live in another state, contact your Extension office or Department of Agriculture to determine if there are similar requirements.
 
This premise/farm ID is the same farm number that’s listed on your scrapie tags, if you raise sheep or goats.
 
7. Scrapies tags. If you raise goats or sheep, you can find more information on the scrapie eradication program and requirements by state: http://www.eradicatescrapie.org. These tags are required by law in most situations when selling goats and sheep.
 
Marketing Basics
Think of your marketing approach as a wheel, with your website as the hub and your strategies as the spokes (email marketing, social media, markets, events, etc.). 
 
8. Website: all your content, what you offer your customers, your products, where/how to purchase lives here. Think of this as the “hub” of your marketing. All of this information lives on this site. Your social media posts are redirected to this site or mention this site. In conversation, you refer folks to this site. Your email marketing will tie back to this site. I think you get the point! Unlike social media, you own your site. It cannot be taken down or hidden from viewers.
 
You’ll need to purchase the domain (www.yourfarm.com) and decide on a service where it will be hosted and you can design/manage it. You can purchase these in the same place, or separately. 
 
When you go to purchase your domain, be ready to buy it as soon as you do the search. There are bots watching repeat searches and they’ll buy up those domains and then try to resell them for a much higher fee. 

• Website domain options: name.com, google.com, and many website editing service providers will also offer the option to purchase a domain. 
• Website Hosting/Design/Management Services: This is the tool that allows you to create your website. With today’s technology, most of these services are “drag and drop” so it is something that most people can do on their own. I currently use Weebly but have heard great things about Squarespace. 
• Ecommerce options: If you choose to sell online, there are several options to look at including SquareSpace, Shopify, Barn2Door, GrazeCart, and others. We use GrazeCart. Depending on where you are at with your business this may be a feature to add on at a later time.

 
9. Email List: Use email as your main tool for doing formal business (sales) with your customers. Using an email newsletter service provider like MailChimp is a good way to make sure you are following legal rules for email marketing, such as allowing your subscribers to opt-out at any time. BCC emails for marketing are illegal, are more likely to end up in a junk folder, and will eventually get shut down. 
 
MailChimp is a good service to start since it has a free option. 
 
Once you have it set up, add the sign-up form to your website, and look for ways to encourage others to sign up for your list. Then, set up a regular schedule for your email communication with customers. Monthly is a good place to start.
 
Just like your website, you own your email list. This is yours. It is not “rented ground” like social media. Your email ends up in an inbox for your customers to see and read at their choosing, vs maybe never seeing with social media.
 
10. Social Media presence: This is at the bottom of the marketing list because, yes it is important, but it shouldn’t be the center of the marketing work. 
 
Which platform should you use? To start, pick one and do it well. It’s an unoffical expectation to be on Facebook, but Instagram is one of the fastest-growing platforms. 
 
Use social media appropriately, applying the 80/20 rule. 80% relationship building and inspiration with 20% sales. It can seem natural to want to post market updates, promotions, and other sales posts, but it can actually be a turnoff and many social platforms will hide your posts if your content is sales focused. They want you to pay-to-play. But, with your followers, most people come to social media for inspiration and a break from life, not to be sold too. Use it as a relationship marking tool and you’ll find that prospective customers will come to you when they are ready OR will be more receptive to your occasional sales pitches. 
 
For more of my favorite marketing and business, resources click here.

​If you’re interested in learning more about what we do on our farm raising goats for meat, join our online community here.  ​

References: 
FAQ: Building the Right Business Structure for Your Farm. Farm Commons. (February 2018). Retrieved from: 
https://farmcommons.org/sites/default/files/FC_FAQ_Business_Structures_Final.pdf

Leslie Svacina of Cylon Rolling Acres was recently featured on Shark Farmer Radio on Sirius XM radio. Hosts Rob and Emily Sharkey interviewed Leslie about raising meat goats, selling goat meat and rotational grazing. You can listen to the archived show here.

This is the second blog post in a four-part Grazing Goats Article Series. The first article, Pasture Fencing for Goats, can be read here.

Electric fence is a great fencing option for goats. However, it is only as good as the training the goats receive. If there's no training, there's a greater chance, or even better chance, that your goats will get out. With the proper training, the goats should respect the fence and not escape. 

Each spring our goats are given a "refresher" training, and new goats to the farm, kids or purchased goats, are also trained on how to use the electric fence. Between having good perimeter fencing (see part I) and fence training with portable electric fence, we have little to no issues with our goats staying in the pasture. On occasion kids may get outside a paddock with portable fencing or out of the perimeter fencing since they are smaller, but they always come back to their moms. Once they get older it's not a habit that continues. 

Here's how we fence train our goats:

The prep work:

• Set up the temporary electric fence in a small loop or square, so there's enough room for the goats being trained to comfortably move around and eat grass
• This should be inside of a permanent fence, or put up a second temporary fence as a "back up" fence, giving some extra space in between fences
• Make sure you can quickly and easily turn off the fence. For us, that's unclipping the alligator clips from the temporary fence to the permanent fence, which is how we access the electricity from our energizer.
• The first time training the goats on the fence, there are usually two of us. That makes it easier to turn off the fence if a goat gets out (or to chase that goat!).
• Before turning the goats out, we will make sure they have eaten some hay for the day. So we usually, will start training in the afternoon. The goats love the lush grass, so this helps prevent them from overeating and causing bloat. It also helps their rumen adjust from dry matter to fresh forage. 
• If it's a larger group, I may split the group up into smaller groups.

The actual fence training:

• Turn out the goats into the training space and watch. I will usually pull up a lawn chair and take notes on the goats that touch the fence. I like to make sure all the goats touch the electric fence at least once, if not twice. It doesn't take long for them to remember how it works. 
• I also pay more attention to the younger goats who haven't been on pasture before. The older does usually remember quickly how the fence works. 
• The first day, I leave them out for maybe an hour, making sure all the animals experience the fence. Then I close off access to the pasture. 
• The second day, I'll wait until the afternoon again, making sure they've eaten some hay. I'll then let them out for a longer period. I'll watch again, but this time I might do some other work around the barn.
• Repeat for another day, possibly more depending on how the goats are taking to the fence. 
• The goal is to have the goats respect the fence. They may be busy eating grass and touch their nose. They may yelp in surprise and jump back. That's ok. We don't want the animals charging through the fence or getting tangled. 

After training: 

• The goats should be ready for rotation grazing with temporary fencing. 
• I always keep an extra eye on them for the first week or so as they continue to get adjusted to the fence, especially with younger kids. 

Tips for success all season

• Make sure the fence is always ON, HOT and not grounding out. A fence tester is a handy tool to help monitor how the fence is working.
• Always make sure they have enough to eat. If they don't, they will want to go where the food is outside of the fence. It's important to watch pasture levels and rotate the herd into new paddocks. 
• GET RID OF THE JUMPERS. I will usually give them one chance. But you can tell quickly with goats, who the naughty, instigators are. They will teach other goat's bad habits. 

If you raise goats, what has worked for you for training goats to respect electric fence?

In the video below you'll see an example of how we fence train our goats to portable electric fence.

Watch for the next blog post on the basics of rotational goats in this grazing goat series. Sign up for our online community here so you don’t miss the next post and to learn more about what we do on our farm raising goats for meat. 

If you missed the first article in this Grazing Goats Series, you can find it here: Pasture Fencing for Goats.

This blog was original published 9/6/2019, and was updated on 6/5/20.

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Any animal health information provided on this website is based on personal experience or information provided by others whose treatments and practices have been discussed with a veterinarian. In all situations, it is the responsibility of the livestock owner to consult with a veterinarian before using any animal health practices shared on this website or by this company and its owner. See the full legal disclaimer here.